I am a professional problem solver.
And I genuinely love what I do.
Over a decade in the trenches with women-owned creative businesses has taught me one thing above everything else: the right strategy, paired with the right systems, changes everything. Here is a little about how I got here and why I do this work.
From marketing and MBAs
to building businesses that actually work.
My career started in marketing and PR. I was good at it, but I kept running into the same problem: I could see opportunities that went way beyond my lane, and I wanted to be able to act on them. So I went back to school and earned my MBA from the Rotman School of Management at the University of Toronto. Not to get a corporate job. To become the kind of advisor who could see the whole picture.
Instead of heading into consulting, I went out on my own. Over the next decade I worked across multiple industries and verticals, learning what actually moves businesses forward and what just looks good in a slide deck. Eventually I found my people: women who had built something beautiful and real, but needed a strategic partner who could help them scale it without losing what made it special in the first place.
One of my favorite examples is a stationery business that had been stuck for years, watching revenue stagnate and then decline, doing all the right things but not seeing results. We completely overhauled their positioning and marketing strategy together. Within months they were seeing double-digit growth, month over month, consistently. That kind of result is what I show up for every single day.
More recently, my focus has expanded into AI systems architecture. Because here is the reality: the tools exist to essentially clone your expertise, automate the repetitive, and free you up to do the work only you can do. Most business owners are not using them anywhere near their potential. That is where I come in.
The principles I bring
to every single client.
Human first, always
AI should amplify what makes your business yours: your expertise, your voice, your relationships. None of that gets automated on my watch. The systems we build together are in service of you, not the other way around.
Your success is my success
I do not hand you a plan and disappear. When I am in your business, I am genuinely invested in what happens next. Some of my current clients have been with me for over eight years. That does not happen by accident. It happens because the work keeps delivering results, and because I show up like a true partner every single time.
Problems are my love language
There is nothing I love more than sitting down with a messy, complicated business challenge and figuring it out. I get genuinely excited about it. If that sounds like exactly what you need, we are going to get along just fine.
You might be exactly who I am looking for.
I do my best work with a specific kind of business owner. See if this sounds like you.
- You own a creative business: a stationery brand, a photography studio, a design practice, a coaching business, a course, or something in between
- You have been at this long enough to know what you are doing, but the growth has slowed or the overwhelm has grown
- You are curious about AI but have not found someone who can explain it in plain English and actually build it for you
- You want a real partner, not someone who sends you a PDF and calls it a strategy
- You are done figuring it all out alone
If you read that list and felt personally called out, good. That means we should talk.
"Yasmine does not just give you a strategy and disappear. She becomes a true partner in your business, and she always seems to see what is possible before you do."
Want to know if we are
a good fit?
The best way to find out is a real conversation. No pitch, no pressure, no agenda. Just two people talking honestly about your business and what is possible for it.